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ICT in Strategic Management of Companies
Hovanová, Tatiana ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This master´s thesis deals with the design of business strategy and its support through ICT. The strategy is designed for the potentially new company operating in the Escape Games market. The basis for the proposal itself is an analysis of the general environment, market environment and analysis of competitors. The proposal can be divided into two parts. The first part is devoted to the design of the framework for business, the second part deals with how the business strategy will be supported by ICT technologies.
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ICT in Strategic Management of Companies
Hovanová, Tatiana ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This master´s thesis deals with the design of business strategy and its support through ICT. The strategy is designed for the potentially new company operating in the Escape Games market. The basis for the proposal itself is an analysis of the general environment, market environment and analysis of competitors. The proposal can be divided into two parts. The first part is devoted to the design of the framework for business, the second part deals with how the business strategy will be supported by ICT technologies.
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Analysis and future of electronic market for entertainment industry and media
Horák, Vít ; Měsíček, Libor (advisor) ; Bruckner, Tomáš (referee)
This thesis analyzes today's digital market of interactive entertainment and movie industry in the Czech Republic. Essential legal terms and new regulatory changes are described, providing descriptions of subjects involved, means of distribution and main online services present in the Czech market. Further on, the issue of digital piracy is dealt with, focusing mainly on its structure, participants and reasons of its existence. Last but not least, the analysis of the movie industry is developed, followed by new distribution means proposals and overall conclusion. Analýza a budoucnost elektronického trhu pro zábavní průmysl a média
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The size structure of companies and the concentration of the existing market
Hrubá, Daniela ; Soukupová, Jana (advisor) ; Breňová, Lubomíra (referee)
The target of theoretical part is to characterize measuring of enterprise monopoly strength, to describe market structures and to theoretically define the tools of measuring concentration in the industry. The result of the practical part is evaluating situation in the Czech lottery market and judge the size within whole entertainment industry. Then, considering of monopoly strength of one company and her competitive environment in the entertainment industry, analyze her targets within whole Lottery market and her history and report.
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